Bijdehandjeh
15-06-2012, 19:43
Slm wa3elaikom!
Kan iemand mij helpen met een CRM/MIS (management information system) Casus. Ik vind het echt moeilijk,
en deze vragen kan ik niet beantwoordenHet gaat om de volgende vragen:
Part 2: Key technology (25 points)
Go to: http://www.key.net/
General information Key Technology
105 employees, 20 Million Euro Turn over, 20 employee’s Sales department
35 employees technical support (region Europe)
Average life span machines of Key: 12 years. Average sales price of machines: varying from 70.000 Euro to 250.000 Euro. Number of customers in Europe: 135, outside of Europe 23.
Question 2a (10 points)
In what way Key tries to fulfill the strategy of customer intimacy (underpin your answer with examples from the website of Key only!).
Question 2b (5 points)
Find two examples from the ways Key tries to execute the policy of customer retention (underpin your answer with examples from the website of Key only!).
Question 2c (10 points)
Formulate five information needs on tactical level for the head of the sales department of Key
Alvast bedankt. LIefs
Kan iemand mij helpen met een CRM/MIS (management information system) Casus. Ik vind het echt moeilijk,
en deze vragen kan ik niet beantwoordenHet gaat om de volgende vragen:
Part 2: Key technology (25 points)
Go to: http://www.key.net/
General information Key Technology
105 employees, 20 Million Euro Turn over, 20 employee’s Sales department
35 employees technical support (region Europe)
Average life span machines of Key: 12 years. Average sales price of machines: varying from 70.000 Euro to 250.000 Euro. Number of customers in Europe: 135, outside of Europe 23.
Question 2a (10 points)
In what way Key tries to fulfill the strategy of customer intimacy (underpin your answer with examples from the website of Key only!).
Question 2b (5 points)
Find two examples from the ways Key tries to execute the policy of customer retention (underpin your answer with examples from the website of Key only!).
Question 2c (10 points)
Formulate five information needs on tactical level for the head of the sales department of Key
Alvast bedankt. LIefs