Boycot.Loreal
26-06-2009, 16:47
De Arabische, Afrikaanse en Aziatische vrouw is L'oreal niet waard.
Beste dames, let alsjeblieft op de cosmetica producten die je aanschaft. Het laatste wat wij willen doen is de zakken vullen van mensen die ons niet met hun producten in onze handen willen zien staan in de winkels. Tenminste, niet als verkopers. Maar als koper zien ze je maar al te graag met hun product in de handen staan. Naast het feit, dat inmiddels algemeen bekend is, dat L'oreal een fervente supporter is van de staat Israel (samen met het merk Estee Lauder) is er nu ook weer, na 3 jaar strijd, een Franse zaak gewonnen tegen L'oreal.
Hieronder staat het officiële nieuwsbericht en als je naar beneden scrollt is er te zien welke bedrijven L'oreal allemaal bezit, waaronder The Body Shop, Maybelline, Lancome, Vichy en Kiehl's. En verder wil ik jullie vragen dit bericht in het geheel verder te emailen naar vriendinnen, want er zijn genoeg Marokkaanse dames die veel geld spenderen aan de merken die in het rijtje staan.
L'OREAL, the French cosmetics giant, whose advertising campaigns proclaim "because you're worth it", was found guilty of racial discrimination for considering black, Arab and Asian women unworthy of selling its shampoo. France's highest court was told that the group had sought an all-white team of sales staff to promote Fructis Style, a haircare product made by Garnier, L'Oreal's beauty division.
The word went out that Garnier's hostesses should be BBR - "bleu, blanc, rouge" - the colours of the French flag. The expression is widely recognised in the French recruitment world as a code for white French people born to white French parents, a court was told - in effect excluding the four million or so members of ethnic minorities in France. [/SIZE]
La Cour de Cassation, the equivalent of the US Supreme Court, said the policy was illegal under French employment law, upholding a ruling given by the Paris Appeal Court in 2007. The judgment was a blow to the image of the world's biggest cosmetics group, which has spent millions of dollars in global advertising campaigns featuring stars such as Andie MacDowell, Eva Longoria, Penelope Cruz and Claudia Schiffer.
That image already suffered a battering when L'Oreal executives were forced to deny claims they had lightened the singer Beyonce Knowles's skin for a campaign last year. [SIZE="2"]The ruling hinted at widespread prejudice among French shoppers since L'Oreal believed they were more likely to buy shampoo from white sales staff, the court was told.
The ruling will fuel anger among black and Arab French people, who complain of widespread discrimination when seeking employment.
The court ruled that Adecco, the temporary recruitment agency whose Districom division hired the hostesses, was also guilty of racial discrimination. The Paris Appeal Court had fined both L'Oreal and Adecco E30,000 ($52,000) and ordered them to pay a further E30,000 each in damages to SOS Racisme, the anti-racist campaign group, that brought the case. The court upheld the fines but told the appeal court judges to reconsider the damages.
L'Oreal expressed "disappointment" at the judgment. SOS Racisme vice-chairman Samuel Thomas described the ruling as a "very great victory".
"Whatever the size of the company, none is able to escape prosecution," he said. The court was told Garnier wanted to exclude members of the ethnic minorities on the ground they would be less likely to sell its shampoo in French shops. Prosecutors said that only 4.65 per cent of the hostesses hired for Garnier's campaign were black, Asian or Arab.
Before the BBR fax went out, the agency had been offering a pool of candidates in which 38.7per cent were from ethnic minorities, suggesting they had been blocked during the final stages of recruitment. Districom employees said they were given oral instructions to favour white sales staff. But Therese Coulange, deputy managing director of Districom, who sent the fax, said she had merely wanted hostesses able to "express themselves correctly in French". She said the fax had been a personal initiative and not the implementation of company policy.
Laurent Dubois, Garnier's former managing director, told a lower court he had "never given the slightest order to discriminate against anyone" and described racial prejudice as "foreign to L'Oreal's genes".
Bron.
Een korter nieuwsbericht hierover in het Nederlands op Nu.nl.
Welke merken vallen onder L'oreal Inc?
Voor dames die verdere informatie willen over de relatie L'oreal & e.a.bedrijven met Israël is hier een oud Marokko.nl topic met diverse links naar bronnen.
Beste dames, let alsjeblieft op de cosmetica producten die je aanschaft. Het laatste wat wij willen doen is de zakken vullen van mensen die ons niet met hun producten in onze handen willen zien staan in de winkels. Tenminste, niet als verkopers. Maar als koper zien ze je maar al te graag met hun product in de handen staan. Naast het feit, dat inmiddels algemeen bekend is, dat L'oreal een fervente supporter is van de staat Israel (samen met het merk Estee Lauder) is er nu ook weer, na 3 jaar strijd, een Franse zaak gewonnen tegen L'oreal.
Hieronder staat het officiële nieuwsbericht en als je naar beneden scrollt is er te zien welke bedrijven L'oreal allemaal bezit, waaronder The Body Shop, Maybelline, Lancome, Vichy en Kiehl's. En verder wil ik jullie vragen dit bericht in het geheel verder te emailen naar vriendinnen, want er zijn genoeg Marokkaanse dames die veel geld spenderen aan de merken die in het rijtje staan.
L'OREAL, the French cosmetics giant, whose advertising campaigns proclaim "because you're worth it", was found guilty of racial discrimination for considering black, Arab and Asian women unworthy of selling its shampoo. France's highest court was told that the group had sought an all-white team of sales staff to promote Fructis Style, a haircare product made by Garnier, L'Oreal's beauty division.
The word went out that Garnier's hostesses should be BBR - "bleu, blanc, rouge" - the colours of the French flag. The expression is widely recognised in the French recruitment world as a code for white French people born to white French parents, a court was told - in effect excluding the four million or so members of ethnic minorities in France. [/SIZE]
La Cour de Cassation, the equivalent of the US Supreme Court, said the policy was illegal under French employment law, upholding a ruling given by the Paris Appeal Court in 2007. The judgment was a blow to the image of the world's biggest cosmetics group, which has spent millions of dollars in global advertising campaigns featuring stars such as Andie MacDowell, Eva Longoria, Penelope Cruz and Claudia Schiffer.
That image already suffered a battering when L'Oreal executives were forced to deny claims they had lightened the singer Beyonce Knowles's skin for a campaign last year. [SIZE="2"]The ruling hinted at widespread prejudice among French shoppers since L'Oreal believed they were more likely to buy shampoo from white sales staff, the court was told.
The ruling will fuel anger among black and Arab French people, who complain of widespread discrimination when seeking employment.
The court ruled that Adecco, the temporary recruitment agency whose Districom division hired the hostesses, was also guilty of racial discrimination. The Paris Appeal Court had fined both L'Oreal and Adecco E30,000 ($52,000) and ordered them to pay a further E30,000 each in damages to SOS Racisme, the anti-racist campaign group, that brought the case. The court upheld the fines but told the appeal court judges to reconsider the damages.
L'Oreal expressed "disappointment" at the judgment. SOS Racisme vice-chairman Samuel Thomas described the ruling as a "very great victory".
"Whatever the size of the company, none is able to escape prosecution," he said. The court was told Garnier wanted to exclude members of the ethnic minorities on the ground they would be less likely to sell its shampoo in French shops. Prosecutors said that only 4.65 per cent of the hostesses hired for Garnier's campaign were black, Asian or Arab.
Before the BBR fax went out, the agency had been offering a pool of candidates in which 38.7per cent were from ethnic minorities, suggesting they had been blocked during the final stages of recruitment. Districom employees said they were given oral instructions to favour white sales staff. But Therese Coulange, deputy managing director of Districom, who sent the fax, said she had merely wanted hostesses able to "express themselves correctly in French". She said the fax had been a personal initiative and not the implementation of company policy.
Laurent Dubois, Garnier's former managing director, told a lower court he had "never given the slightest order to discriminate against anyone" and described racial prejudice as "foreign to L'Oreal's genes".
Bron.
Een korter nieuwsbericht hierover in het Nederlands op Nu.nl.
Welke merken vallen onder L'oreal Inc?
Voor dames die verdere informatie willen over de relatie L'oreal & e.a.bedrijven met Israël is hier een oud Marokko.nl topic met diverse links naar bronnen.